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Brand management and marketing of luxury goods /

Scholz, Lucie,

Brand management and marketing of luxury goods / Lucie Scholz. - 1 online resource (91 pages) : illustrations (some color), tables

Includes bibliographical references.

ISBN: 9783954896936 (e-book)

Subjects--Topical Terms:
Luxuries--Marketing.
Branding (Marketing)
Product management.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD9999.L852 / .S3 2014eb

Dewey Class. No.: 658.8

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