The handbook of market intelligence :

Hedin, Hans,

The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. - Second edition. - 1 online resource (289 pages) : illustrations

Includes bibliographical references and index.

9781118923610 (e-book)


Business intelligence.
Marketing research.
Business intelligence--Case studies.
Marketing research--Case studies.


Electronic books.

HD38.7 / .H44 2011eb

658.8/3