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Breakthrough branding :

Walters, Suzanne,

Breakthrough branding : positioning your library to survive and thrive / Suzanne Walters and Kent Jackson. - 1 online resource (218 pages) : illustrations

Includes index.

ISBN: 9781555708672 (e-book)

Subjects--Topical Terms:
Libraries--Marketing.
Branding (Marketing)

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: Z716.3 / .W235 2013eb

Dewey Class. No.: 021.7

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