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Contemporary issues in social marketing /

Contemporary issues in social marketing / edited by Krzysztof Kubacki and Sharyn Rundle-Thiele. - 1 online resource (259 pages) : illustrations

Includes bibliographical references.

ISBN: 9781443864220 (e-book)

Subjects--Topical Terms:
Social marketing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5414 / .C66 2013eb

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