Branded entertainment :

Valero, Damaris, 1966-

Branded entertainment : dealmaking strategies & techniques for industry professionals / Damaris Valero. - 1 online resource (248 pages) : illustrations

Includes index.

9781604277555 (e-book)


Branding (Marketing)
Brand name products.
Mass media and publicity.
Television--Production and direction.
Motion pictures--Production and direction.


Electronic books.

HF5415.1255 / .V35 2015eb

658.8/27