High concept :
Wyatt, Justin, 1963-
High concept : movies and marketing in Hollywood / Justin Wyatt. - 1 online resource (250 pages) : illustrations. - Texas film and media studies series . - Texas film and media studies series. .
Includes bibliographical references (pages [203]-225) and index.
9780292749498 (e-book)
Motion pictures--Marketing.--United States
Hollywood (Los Angeles, Calif.)
Electronic books.
PN1995.9.M29 / W9 1994eb
791.43/068/8
High concept : movies and marketing in Hollywood / Justin Wyatt. - 1 online resource (250 pages) : illustrations. - Texas film and media studies series . - Texas film and media studies series. .
Includes bibliographical references (pages [203]-225) and index.
9780292749498 (e-book)
Motion pictures--Marketing.--United States
Hollywood (Los Angeles, Calif.)
Electronic books.
PN1995.9.M29 / W9 1994eb
791.43/068/8