Youthnation :

Britton, Matthew,

Youthnation : building remarkable brands in a youth-driven culture / Matthew Britton ; foreword by Antonio Lucio. - 1 online resource (321 pages) : illustrations

Includes index.

9781118982525 (e-book)


Young adult consumers.
Marketing.
Advertising.
Target marketing.
Young adults--Attitudes.
Young adults--Conduct of life.


Electronic books.

HF5415.332.Y66 / .B758 2015eb

658.8343