Rethinking prestige branding :

Schaefer, Wolfgang,

Rethinking prestige branding : secrets of the ueber-brands / Wolfgang Schaefer and J. P. Kuehlwein. - 1 online resource (269 pages) : illustrations, photographs

Includes bibliographical references and index.

Part 1. One rethinking prestige branding -- Part 2. The seven secrets of ueber-brands.

9780749470043 (e-book)


Branding (Marketing)
Brand name products.


Electronic books.

HF5415.1255 / .S334 2015eb

658.8/27