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Cross-cultural and cross-national consumer research :

Cross-cultural and cross-national consumer research : psychology, behavior, and beyond / guest editors, Dr. Nina Michaelidou [and three others]. - 1 online resource (215 pages) : illustrations, tables. - International Marketing Review, Volume 32, Number 3/4 0265-1335 ; .

Incluces bibliographical references at the end of each chapters.

ISBN: 9781785602436 (e-book)

Subjects--Topical Terms:
Consumers.
Consumption (Economics)--Mathematical models.
Marketing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HC79.C6 / .C767 2015eb

Dewey Class. No.: 640.73

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