Library management and marketing in a multicultural world

Library management and marketing in a multicultural world Proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006 / [electronic resource] : edited by James L. Mullins. - M��unchen : K.G. Saur, 2007. - xvi, 366 p. : ill. - IFLA publications ; 125 . - IFLA publications ; 125. .

Includes bibliographical references.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Library administration--Congresses.
Libraries--Marketing--Congresses.


Electronic books.

Z678 / .I45 2006eb