Small business smarts
O'Leary, Steve.
Small business smarts building buzz with social media / [electronic resource] : Steve O'Leary, Kim Sheehan, and Sterling Lentz. - Santa Barbara, Calif. : Praeger, c2011. - xiv, 184 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Internet marketing.
Social media--Economic aspects.
Online social networks--Economic aspects.
Customer relations--Technological innovations.
Small business marketing.
Electronic books.
HF5415.1265 / .O44 2011eb
658.8/72
Small business smarts building buzz with social media / [electronic resource] : Steve O'Leary, Kim Sheehan, and Sterling Lentz. - Santa Barbara, Calif. : Praeger, c2011. - xiv, 184 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Internet marketing.
Social media--Economic aspects.
Online social networks--Economic aspects.
Customer relations--Technological innovations.
Small business marketing.
Electronic books.
HF5415.1265 / .O44 2011eb
658.8/72