Hotel pricing in a social world :

McGuire, Kelly Ann,

Hotel pricing in a social world : driving value in the digital economy / Kelly A. McGuire, PhD. - 1 online resource (275 pages) : illustrations. - The Wiley & SAS business series . - Wiley and SAS business series. .

Includes bibliographical references and index.

9781119192404 (e-book)


Hotels--Rates.
Online social networks--Economic aspects.
Electronic commerce.
Revenue management.


Electronic books.

TX911.3.R3 / M35 2016eb

910.46068