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Marketing 4.0 :

Kotler, Philip,

Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - 1 online resource (142 pages) : illustrations (some color)

Includes index.

ISBN: 9781119341147 (e-book)

Subjects--Topical Terms:
Marketing.
Internet marketing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415 / .K685 2017eb

Dewey Class. No.: 658.8

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