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Strategic public relations management :

Austin, Erica Weintraub.

Strategic public relations management : planning and managing effective communication programs / by Erica Weintraub Austin and Bruce E. Pinkleton. - New Jersey : LEA, c2001. - xiv, 399 p. - LEA's communication series .

Includes bibliographical references and index.

ISBN: 0805831606

Subjects--Topical Terms:
Public relations--Management.

LC Class. No.: HD59 / .A97

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