Broadcast management :

Quaal, Ward L.

Broadcast management : Radio. Television / by Ward L. Quaal and James A. Brown. - 2nd ed. - New York : Hasting House, c1976. - xii, 464 p. : ill. - Studies in madia managemant .

Includes bibliographical references and index.

0803807643(pbk)


Radio broadcasting--United States--Managemant.
Television broadcasting--United States--Management.

HE8689.8 / .Q38