Personal influence :
Katz, Elihu, 1926-.
Personal influence : the part played by people in the flow of mass communications / by Elihu Katz and Paul F. Lazarsfeld. With a foreword by Elmo Roper. - Glencoe, Ill. : Free Press, c1955. - xx, 400 p. : diagrs., forms, tables. ; 22 cm. - Foundations of communications research .
"A report of the Bureau of Applied Social Research, Columbia University.".
Bibliography: p. 381-393.
55007334
Mass media.
Public opinion.
HM261 HM261 HM261 / .K27 / .K36 / .K36
301.154 301.152*
Personal influence : the part played by people in the flow of mass communications / by Elihu Katz and Paul F. Lazarsfeld. With a foreword by Elmo Roper. - Glencoe, Ill. : Free Press, c1955. - xx, 400 p. : diagrs., forms, tables. ; 22 cm. - Foundations of communications research .
"A report of the Bureau of Applied Social Research, Columbia University.".
Bibliography: p. 381-393.
55007334
Mass media.
Public opinion.
HM261 HM261 HM261 / .K27 / .K36 / .K36
301.154 301.152*