Services marketing :
Wirtz, Jochen
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - 8th ed. - New Jersey : World Scientific, 2016 - xvii, 783 p.
Includes index.
9781944659011
2016003724
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - 8th ed. - New Jersey : World Scientific, 2016 - xvii, 783 p.
Includes index.
9781944659011
2016003724
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.