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Advertising management /

Batra, Rajeev.

Advertising management / by Rajeev Batra, John G. Myers [and] David A. Aaker. - 5th ed. - New Jersey : Prentice Hall, c1996. - xiii, 754p. : ill.

Includes index.

ISBN: 0133057151

LC Class. No.: HF5823 / A13

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