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Marketing strategies adopted by generic and original drugs companies in an effort to attain strategic competitiveness:

Matingi, Ireen Mueni

Marketing strategies adopted by generic and original drugs companies in an effort to attain strategic competitiveness: a study of Mombasa / Ireen Mueni Matingi - Nairobi Daystar University 2013 - xii, 102 p.

Includes bibliographical references

Subjects--Topical Terms:
Pharmaceutical industry
Drugs -- Marketing
Drug Industry

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