Theory of media literacy :

Potter, W. James.

Theory of media literacy : a cognitive approach / W. James Potter. - London ; Thousand Oaks, CA : SAGE Publications, 2004. - xi, 307 p. cm.

Includes bibliographical references and index.

Why do we need a theory of media literacy? -- Variety of definitions of media literacy -- Introducing the theory -- Definitions and distinctions -- The media literacy model -- Foundational knowledge structures -- The locus -- Competencies and skills of media literacy -- Information processing -- The filtering task -- The meaning matching task -- The meaning construction task -- Traps in meaning construction -- Practices.

0761929517 (cloth) 0761929525 (pbk.)

2003026516


Media literacy.

P96.M4 P96 P96 / P685 2004 / .M4 / P685 / .M4 / P685

302.23