Effect of the principles of blue ocean strategy on organizational competitive advantage in the petroleum industry
Malok, Susan Agut
Effect of the principles of blue ocean strategy on organizational competitive advantage in the petroleum industry a case of Dar petroleum operating company in South Sudan by Susan Agut Malok - Nairobi Daystar University 2019 - xii, 102 p ill
A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master in Business Administration in Strategic Management.
New products--Management
Market segmentation
HF5415.153.M35 2019
Effect of the principles of blue ocean strategy on organizational competitive advantage in the petroleum industry a case of Dar petroleum operating company in South Sudan by Susan Agut Malok - Nairobi Daystar University 2019 - xii, 102 p ill
A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master in Business Administration in Strategic Management.
New products--Management
Market segmentation
HF5415.153.M35 2019