An assessment of the crisis response strategies employed by Silverstone airline in managing its corporate reputation
Nyagudi, Calvin Steve
An assessment of the crisis response strategies employed by Silverstone airline in managing its corporate reputation by Calvin Steve Nyagudi - Nairobi Daystar University 2021 - xii, 127 p ill
A thesis presented to the School of Communication Daystar University Nairobi, Kenya In partial fulfilment of the requirements for the degree of Master of Arts in Communication.
Business communication
Corporate image
Crisis management
HD59.2.N93 2021
An assessment of the crisis response strategies employed by Silverstone airline in managing its corporate reputation by Calvin Steve Nyagudi - Nairobi Daystar University 2021 - xii, 127 p ill
A thesis presented to the School of Communication Daystar University Nairobi, Kenya In partial fulfilment of the requirements for the degree of Master of Arts in Communication.
Business communication
Corporate image
Crisis management
HD59.2.N93 2021