Consumer behavior and marketing management /
Myers, James H.
Consumer behavior and marketing management / by James H. Myers and William H. Reynolds. - Boston : Houghton Mifflin, 1967. - x, 336 p. 21 cm.
Bibliography: p. 315-330.
Motivation research (Marketing)
Marketing--Management.
HF5415.3.M94 1967
Consumer behavior and marketing management / by James H. Myers and William H. Reynolds. - Boston : Houghton Mifflin, 1967. - x, 336 p. 21 cm.
Bibliography: p. 315-330.
Motivation research (Marketing)
Marketing--Management.
HF5415.3.M94 1967