Show Sold Separately : Promos, Spoilers, and Other Media Paratexts /
Gray, Jonathan
Show Sold Separately : Promos, Spoilers, and Other Media Paratexts / Jonathan Gray. - 1 online resource (256 pages): ill. ; - Book collections on Project MUSE. .
Includes bibliographical references (p. 223-238) and index.
Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
Open Access
9780814733158
Mass media and culture.
Intertextuality.
Paratext.
Motion pictures--Marketing--Social aspects.
Television programs--Marketing--Social aspects.
Advertising--Motion pictures--Social aspects.
Advertising--Television programs--Social aspects.
Electronic books.
PN1992.8.A32 / G73 2010
659.1/9302234
Show Sold Separately : Promos, Spoilers, and Other Media Paratexts / Jonathan Gray. - 1 online resource (256 pages): ill. ; - Book collections on Project MUSE. .
Includes bibliographical references (p. 223-238) and index.
Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
Open Access
9780814733158
Mass media and culture.
Intertextuality.
Paratext.
Motion pictures--Marketing--Social aspects.
Television programs--Marketing--Social aspects.
Advertising--Motion pictures--Social aspects.
Advertising--Television programs--Social aspects.
Electronic books.
PN1992.8.A32 / G73 2010
659.1/9302234