Role of agile marketing in strategy implementation at Safaricom plc
Makatiani, Shiyayo C.
Role of agile marketing in strategy implementation at Safaricom plc by Shiyayo C. Makatiani - Nairobi Daystar University 2023 - xii, 120 p ill
A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management and Marketing
marketing
strategic marketing
HF5415.13.K4M35 2023
Role of agile marketing in strategy implementation at Safaricom plc by Shiyayo C. Makatiani - Nairobi Daystar University 2023 - xii, 120 p ill
A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management and Marketing
marketing
strategic marketing
HF5415.13.K4M35 2023