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Handbook of brand semiotics /

Handbook of brand semiotics / edited by George Rossolatos. - 1 online resource (459 pages) : illustrations

Includes bibliographical references.

ISBN: 9783737600439 (e-book)

Subjects--Topical Terms:
Branding (Marketing)

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.1255 / .H36 2015

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