Small cities with big dreams : creative placemaking and branding strategies /
Richards, Greg,
Small cities with big dreams : creative placemaking and branding strategies / Greg Richards and Lian Duif. - 1 online resource (269 pages)
Small cities, big challenges -- Creating opportunities with limited resources -- Placemaking process: putting things on the move -- The art of collaboration: finding external partners and keeping them on board -- Governance: the art of getting things done -- Marketing and branding the small city -- Impacts and effects: reaping the rewards and counting the costs -- Tempo: good placemaking takes time -- Lessons for other places: critical success factors in the 's-Hertogenbosch story.
9781351201186 (e-book)
City promotion.
Place marketing.
Small cities.
Electronic books.
HT325 / .R534 2019
659.2/930776
Small cities with big dreams : creative placemaking and branding strategies / Greg Richards and Lian Duif. - 1 online resource (269 pages)
Small cities, big challenges -- Creating opportunities with limited resources -- Placemaking process: putting things on the move -- The art of collaboration: finding external partners and keeping them on board -- Governance: the art of getting things done -- Marketing and branding the small city -- Impacts and effects: reaping the rewards and counting the costs -- Tempo: good placemaking takes time -- Lessons for other places: critical success factors in the 's-Hertogenbosch story.
9781351201186 (e-book)
City promotion.
Place marketing.
Small cities.
Electronic books.
HT325 / .R534 2019
659.2/930776