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Situative Marketingstrategien : Grundsatzstrategien fur "Dogs" /

Tomczak, Torsten,

Situative Marketingstrategien : Grundsatzstrategien fur "Dogs" / Torsten Tomczak. - 1 online resource (xiii, 320 pages) : illustrations. - Marketing Management ; 12 . - Marketing Management (Walter de Gruyter & Co.) ; 12. .

ISBN: 9783110862843 (e-book)

Subjects--Topical Terms:
Marketing--Management.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.13 / .T663 1989

Dewey Class. No.: 658.8

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