Electronic media management /
Pringle, Peter K.
Electronic media management / [by] Peter K. Pringle. - 5th ed. - Oxford, UK : Focal Press, c2006. - xv, 415 p. : ill.
Includes bibliographical references and index.
9780240808727 :
Broadcasting--Management.
Radio Stations--Management.
Television stations--Management.
HE8689.4 / .P75
Electronic media management / [by] Peter K. Pringle. - 5th ed. - Oxford, UK : Focal Press, c2006. - xv, 415 p. : ill.
Includes bibliographical references and index.
9780240808727 :
Broadcasting--Management.
Radio Stations--Management.
Television stations--Management.
HE8689.4 / .P75