Introduction to mass communication :

Baran, Stanley J.

Introduction to mass communication : media literacy and culture / by Stanley Baran. - 6th ed. - New York, USA : McGraw-Hill, c2010. - xxvi, 450p : ill. - The McGraw-Hill companies .

Includes bibliographical references and index.

9780070169 :


Mass media--Mass media culture.
Media literacy.

P90 / .B284