Strategic public relations management :
Austin, Erica Weintraub.
Strategic public relations management : planning and managing effective communication programs / Austin Erica Weintraub, Brucw E. Pinkleton. - 2nd ed. - Mahwah, NJ : Lawrence Erlbaum Associates, 2006. - xv, 411 p. - LEA''a communication series .
Includes bibliographical references (p. 389-399) and indexes.
0805853812 :
Public relations--Management.
HD59 / .A97
Strategic public relations management : planning and managing effective communication programs / Austin Erica Weintraub, Brucw E. Pinkleton. - 2nd ed. - Mahwah, NJ : Lawrence Erlbaum Associates, 2006. - xv, 411 p. - LEA''a communication series .
Includes bibliographical references (p. 389-399) and indexes.
0805853812 :
Public relations--Management.
HD59 / .A97