Go figure! New directions in advertising rhetoric /
Go figure! New directions in advertising rhetoric /
Edward F. McQuarrie and Barbara J. Philips, editors.
- Armonk, NY : M. E. Sharpe, c2008.
- 330 p : ill.
Includes bibliographical references and index.
9780765618016 :
Advertising--Language.
Rhetoric.
Visual communication.
P301.5 / .A38G6
Includes bibliographical references and index.
9780765618016 :
Advertising--Language.
Rhetoric.
Visual communication.
P301.5 / .A38G6