Go figure! New directions in advertising rhetoric /

Go figure! New directions in advertising rhetoric / Edward F. McQuarrie and Barbara J. Philips, editors. - Armonk, NY : M. E. Sharpe, c2008. - 330 p : ill.

Includes bibliographical references and index.

9780765618016 :


Advertising--Language.
Rhetoric.
Visual communication.

P301.5 / .A38G6