Encyclopedia of modern management :

Encyclopedia of modern management : Vol. 8 Marketing management / Edited by R.K. Malhotra ...[et. al] - ed. - New Delhi : Anmol, c1996. - viii, 515 p.

Vol. 8 of 10 vols.

Includes bibliographical references and index.

8174883770 :


Encyclopedia--Management.

HD30.15 / .E53