Exploring the alignment of self, projected and perceived image on holistic image :

Mbogo, Grace M.

Exploring the alignment of self, projected and perceived image on holistic image : a case of Tanari trust / Grace M. Mbogo. - Nairobi, kenya : Daystar University, 2013. - xii,128 p.

A thesis presented to the School of Communication, Language and Performing arts of Daystar Univerity in partial fulfillment of the requirements for the degree of Master of Arts in Communication.

Includes bibliographical references and index.


Corporate Image.
Corporations public relations.

HD59.2 / .M36