Corporate communication :
Goodman, Michael B, 1949-.
Corporate communication : strategic adaptation for global practice / Michael B. Goodman, Peter B. Hirsch. - New York : Peter Lang, 2010. - xix, 238 p : ill ; 26 cm.
Includes bibliographical references (p. [195]-214) and index.
Adapting to radical changes in business and media : a corporate communication vision for the future -- Leadership capabilities : the core competencies for corporations and executives -- Corporate communication and Web 2.0 -- Strategic ethical relationships : trust and integrity -- Corporate culture's increased significance -- Economic factors -- Precedent : the history of communication in corporations -- Philosophy : the engineering of consent and process : strategic and tactical models -- Performance : the measures that determine the success of communication -- Corporate communication : the way forward -- Guideline A: corporate communication strategy and policy -- Guideline B: crisis communication -- Guideline C: media relations -- Guideline D: employee relations -- Guideline E: global relations -- Guideline F: corporate citizenship and table of organizations -- Guideline G: core competencies for corporate communication -- Guideline H: investor relations and sustainability -- Guideline I: transparency and disclosure -- Guideline J: reputation management -- Guideline K: transaction communication -- Guideline L: affiliate relations -- Guideline M: thought leadership and executive relationship management -- Guideline N: social media and corporate blogging.
9781433106217 (pbk. : alk. paper)
2010008209
Communication in management.
Corporations--Public relations.
International cooperation.
HD30.3 HD30.3 HD30.3 HD30.3 / .G655 2010 / .G655 / .G655 / .G655 / .G655
Corporate communication : strategic adaptation for global practice / Michael B. Goodman, Peter B. Hirsch. - New York : Peter Lang, 2010. - xix, 238 p : ill ; 26 cm.
Includes bibliographical references (p. [195]-214) and index.
Adapting to radical changes in business and media : a corporate communication vision for the future -- Leadership capabilities : the core competencies for corporations and executives -- Corporate communication and Web 2.0 -- Strategic ethical relationships : trust and integrity -- Corporate culture's increased significance -- Economic factors -- Precedent : the history of communication in corporations -- Philosophy : the engineering of consent and process : strategic and tactical models -- Performance : the measures that determine the success of communication -- Corporate communication : the way forward -- Guideline A: corporate communication strategy and policy -- Guideline B: crisis communication -- Guideline C: media relations -- Guideline D: employee relations -- Guideline E: global relations -- Guideline F: corporate citizenship and table of organizations -- Guideline G: core competencies for corporate communication -- Guideline H: investor relations and sustainability -- Guideline I: transparency and disclosure -- Guideline J: reputation management -- Guideline K: transaction communication -- Guideline L: affiliate relations -- Guideline M: thought leadership and executive relationship management -- Guideline N: social media and corporate blogging.
9781433106217 (pbk. : alk. paper)
2010008209
Communication in management.
Corporations--Public relations.
International cooperation.
HD30.3 HD30.3 HD30.3 HD30.3 / .G655 2010 / .G655 / .G655 / .G655 / .G655