Media and communication research methods :
Berger, Arthur Asa.
Media and communication research methods : an introduction to qualitative and quantitave approaches / By Arthur Asa Berger. - Los Angeles : Sage, 2011. - xvii, 341 p : ill ; cm.
9781412987776
Communication--Research--Methodology.
Mass media--Research--Methodology.
P91.3 / .B385
Media and communication research methods : an introduction to qualitative and quantitave approaches / By Arthur Asa Berger. - Los Angeles : Sage, 2011. - xvii, 341 p : ill ; cm.
9781412987776
Communication--Research--Methodology.
Mass media--Research--Methodology.
P91.3 / .B385