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Creative strategy in advertising.

Drewniany, Bonnie L.

Creative strategy in advertising. - 11th ed. - Wadsworth Cengage Learning, 2014. - xviii, 314 p : ill ; cm.

ISBN: 9781285080277

Subjects--Topical Terms:
Advertising copy.
Advertising layout and typography.

LC Class. No.: HF5825 / .D74

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