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The persuasion handbook :

The persuasion handbook : developments in theory and practice / James Price Dillard, Michael Pfau. - Thousand Oaks, CA : Sage, 2002. - xx, 874 p.

Includes bibliographical references and index.

ISBN: 9780761920069 :

Subjects--Topical Terms:
Persuasion (Psychology)--Soacial aspects.
Persuasion (Rhetoric)

LC Class. No.: HM1196 / .P47

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