Marketing research /
Lehmann, Donald R.
Marketing research / Donald R. Lehmann. - Massachusetts : Addison-Wesley, c1998. - xx,780 p. : ill.
Includes index.
0321014162
Marketing research.
HF5415.2 / .L3883
Marketing research / Donald R. Lehmann. - Massachusetts : Addison-Wesley, c1998. - xx,780 p. : ill.
Includes index.
0321014162
Marketing research.
HF5415.2 / .L3883