Marketing :
Assael, Henry.
Marketing : principles & strategy / Henry Assael. - 2nd ed. - Philadelphia : Harcourt brace, c1990. - 771 p.
Includes bibliographical references and index.
0030166225
Marketing.
HF5415 / .A87
Marketing : principles & strategy / Henry Assael. - 2nd ed. - Philadelphia : Harcourt brace, c1990. - 771 p.
Includes bibliographical references and index.
0030166225
Marketing.
HF5415 / .A87