Marketing information products and services :

Marketing information products and services : a primer for librarians and information professionals / editors, Abhinandan K. Jain ... [et al.]. - New Delhi ; New York : Tata McGraw-Hill Pub. Co., c1999. - xix, 462 p. ; 24 cm.

"International Development Research Centre.".

Includes bibliographical references.

Contributed articles presented at a workshop held in 1994.

0889368171 (cover)

Library of Congress -- New Delhi Field Office

00371096


Information services--Public relations--India.
Information services--Marketing.--India
Libraries--Public relations--India.
Marketing research.

Z716.3 HF5415.124 / .M292 1999 / .M27