The practice of marketing research /

Davies, Anthony H.

The practice of marketing research / [by] Anthony H. Davies. - London : Heinemann [for] Communication Advertising and Marketing Education Foundation Ltd, c1973. - xii, 251 p. : illus., forms, maps. ; 24 cm.

Includes bibliographies.

0434902950 0434902979 (pbk.)

73159984 //r86

B73-06545


Marketing research.

HF5415.2 HF5415.2 HF5415.2 / .D288 / .D38 / .D38

658.8/3