Marketing research /
Kress, George.
Marketing research / George Kress. - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1988. - xviii, 380 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0135584388
87017408
Marketing research.
HF5415.2 HF5415.2 HF5415.2 HF5415.2 / .K75 1988 / .K75 / .K75 / .K75
658.8/3
Marketing research / George Kress. - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1988. - xviii, 380 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0135584388
87017408
Marketing research.
HF5415.2 HF5415.2 HF5415.2 HF5415.2 / .K75 1988 / .K75 / .K75 / .K75
658.8/3