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Marketing research /

Burns, Alvin C.

Marketing research / Alvin C. Burns. - 4th.ed. - Upper Saddle River : Prentice Hall, c1976. - xvi, 845 p. : ill.

Includes index.

ISBN: 002421910

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .B779

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