Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton. - 7th ed. - New York : McGraw-Hill, c1984. - xxii, 697 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070609071
83013562
Marketing--Case studies.
Marketing.
HF5415 HF5415 / .S745 1984 / .S745
658.8
Fundamentals of marketing / William J. Stanton. - 7th ed. - New York : McGraw-Hill, c1984. - xxii, 697 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070609071
83013562
Marketing--Case studies.
Marketing.
HF5415 HF5415 / .S745 1984 / .S745
658.8