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Marketing :

Pride, William M.

Marketing : concepts and strategies / William Pride, O.C. Ferrell. - 6th ed. - Boston, Mass. : Houghton Mifflin Co., c1991. - xxxvi, 774, [66] p. : col. ill. ; 26 cm.

Includes index.

ISBN: 0395433584

LCCN: 90083026

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 HF5415 HF5415 HF5415 HF5415 HF5415 HF5415 / .P658 1991 / .P7 / .P7 / .P7 / .P7 / .P72 / .P7

Dewey Class. No.: 658.8

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