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Marketing /

Zikmund, William G.

Marketing / William Zikmund, Michael D'Amico. - 2nd ed. - New York : Wiley, c1986. - xvi, 764 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and index.

ISBN: 0471821985

LCCN: 85091283

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 HF5415 / .Z54 1986 / .Z54

Dewey Class. No.: 658.8

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