The great marketing turnaround :
Rapp, Stan.
The great marketing turnaround : the age of the individual, and how to profit from it / Stan Rapp, Tom Collins. - New York : Plume, [1992] - xiv, 336 p. : ill. ; 21 cm.
Originally published: Englewood Cliffs, N.J. : Prentice Hall, c1990.
Includes bibliographical references (p. 314-321) and index.
0452267498
91036647
Advertising.
Marketing.
Sales promotion.
HF5415 HF5415 / .R3247 1992 / .R3247
658.8
The great marketing turnaround : the age of the individual, and how to profit from it / Stan Rapp, Tom Collins. - New York : Plume, [1992] - xiv, 336 p. : ill. ; 21 cm.
Originally published: Englewood Cliffs, N.J. : Prentice Hall, c1990.
Includes bibliographical references (p. 314-321) and index.
0452267498
91036647
Advertising.
Marketing.
Sales promotion.
HF5415 HF5415 / .R3247 1992 / .R3247
658.8