Marketing :
Pride, William M.
Marketing : Basic concepts and decisions / William M. Pride. - 3rd. ed. - Boston : Houghton Mifflin, c1983. - 735 p.
Includes bibliographical references and index.
0395329051
Marketing.
HF5415 / .P7
Marketing : Basic concepts and decisions / William M. Pride. - 3rd. ed. - Boston : Houghton Mifflin, c1983. - 735 p.
Includes bibliographical references and index.
0395329051
Marketing.
HF5415 / .P7