Political marketing :
Sarwate, Dilip M.
Political marketing : the Indian experience / Dilip M. Sarwate. - New Delhi ; New York : Tata McGraw Hill, c1990. - viii, 206 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references (p. [203])
0074603485
90903580
India. Parliament. Lok Sabha --Elections, 1989.
Campaign management.
Marketing.
Political campaigns.
JF2112.C3 JQ200 / S27 1990 / .S3
324.7
Political marketing : the Indian experience / Dilip M. Sarwate. - New Delhi ; New York : Tata McGraw Hill, c1990. - viii, 206 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references (p. [203])
0074603485
90903580
India. Parliament. Lok Sabha --Elections, 1989.
Campaign management.
Marketing.
Political campaigns.
JF2112.C3 JQ200 / S27 1990 / .S3
324.7